In a world of video and hires imagery, podcasts still hold strong as a highly viable access point to audiences. In this session, learn how creators are using podcasts to connect with their fans and hold their attention for long stretches of time – much longer than they would spend reading a blog post or watching videos. Nowadays, it's easier than ever for your followers to access your podcast with a smartphone or in the car. Getting started can be daunting, though. In this session, our experts will review the technical basics of podcasting, how to integrate the podcasts into your blog and tips to identifying your show's content and branding needs.
